Hello, I’m Irma, a content and growth expert with a passion for building a better future through knowledge and community. With years of experience in marketing, communications, and branding, I specialize in creating compelling content that connects with audiences and drives organic growth. As a self-proclaimed optimist and lover of hiking and photography, I approach every project with a can-do attitude and an eye for detail. Whether it’s executing a product marketing plan, leading a brand and content strategy, or developing a lead generation strategy, I work cross-collaboratively to ensure alignment and deliver results. With certifications in SEO copywriting, value propositions, content marketing, inbound marketing, and growth marketing, I have the skills and expertise to tackle any challenge. Fluent in French and English, and with elementary proficiency in Dutch and Portuguese, I bring a global perspective and multicultural understanding to all my work. When I’m not creating content, you can find me in the kitchen whipping up something delicious, or exploring new places and meeting new people. Let’s work together to build something amazing!